--- title: "Customer Journey Segmentation: Love BUDS Masterclass at Foodservice Australia" description: "Case study in customer journey segmentation @B2B tradeshow touchpoints.\nPlant based brand excelled in audience segmentation to empower omnichannel strategy and marketing automation for better customer buying journeys." image: https://www.omnichannelconsulting.com.au/hubfs/image-png-May-27-2024-05-41-16-2443-AM.png --- - [About us](https://www.omnichannelconsulting.com.au/about-us) - [Services](https://www.omnichannelconsulting.com.au/services) - [Blog](https://www.omnichannelconsulting.com.au/omnichannel-blog) - [Contact us](https://www.omnichannelconsulting.com.au/contact-us) [![OmniChannel Consulting](https://www.omnichannelconsulting.com.au/hubfs/Omnichannel_logo_white%202kx2k-1.png) ![Omnichannel_logo-2](https://www.omnichannelconsulting.com.au/hubfs/Omnichannel_logo-2.png)](https://www.omnichannelconsulting.com.au) Toggle navigation Toggle navigation - - - - [Contact us](https://www.omnichannelconsulting.com.au/contact-us) - [Services](https://www.omnichannelconsulting.com.au/services) - [About us](https://www.omnichannelconsulting.com.au/about-us) - [Learnings Blog](https://www.omnichannelconsulting.com.au/omnichannel-blog) - [About us](https://www.omnichannelconsulting.com.au/about-us) - [Services](https://www.omnichannelconsulting.com.au/services) - [Blog](https://www.omnichannelconsulting.com.au/omnichannel-blog) - [Contact us](https://www.omnichannelconsulting.com.au/contact-us) # Customer Journey Segmentation: Love BUDS Masterclass at Foodservice Australia May 27, 2024 •[Omnichannel Consulting](https://www.omnichannelconsulting.com.au/omnichannel-blog/author/omnichannel-consulting) [Lead Generation](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/lead-generation)• [OmniChannel](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/omnichannel)• [Case Study](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/case-study)• [Foodservice Marketing](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/foodservice-marketing) ![Love Bud Tradeshow stand 2024](https://www.omnichannelconsulting.com.au/hs-fs/hubfs/image-png-May-27-2024-05-41-16-2443-AM.png?height=630&name=image-png-May-27-2024-05-41-16-2443-AM.png) Great tradeshow execution can be the difference between a forgettable booth and a brand-defining moment. Recently, [Aussie Plant Based](https://www.linkedin.com/company/aussieplantbased/), a plant-based solution provider for foodservice, showcased a masterclass in customer journey segmentation at a major industry event for their [Love BUDS](https://welovebuds.com/) brand. Their approach not only resonated with chefs and restaurateurs at [Foodservice Australia](https://www.facebook.com/FoodserviceAustralia) but also highlighted the importance of considering every stage of the buying cycle. **Understanding the Audience, Engaging the Journey** [Love BUDS](https://www.facebook.com/welovebuds/)didn't just throw up a generic booth. They meticulously crafted experiences tailored to different customer segments within the foodservice industry. Here's how they did it: - **High-End Chefs: The Thrill of Competition** Love BUDS recognized the importance of chefs experiencing their product's quality first hand. They sponsored a competition where culinary masters could trial Love BUDS' ingredients and showcase their versatility. This not only generated excitement but also provided valuable feedback and potential menu inspiration. - **Cafe Owners: A Glimpse into Profitability** Love BUDS didn't forget the cafe segment. They sponsored the "cafe school" stage featuring pre-designed menu options utilising Love BUDS products. This gave cafe owners a practical roadmap for incorporating plant-based options into their offerings, potentially boosting footfall and profitability. - **Everyone: Engaging Staff and Sample Delights** The core of the booth? Enthusiastic staff. Attendees were greeted with engaging conversations and the opportunity to taste Love BUDS' offerings. This personal touch fostered connection and highlighted the deliciousness of their plant-based solutions. **The Power of a Segmented Brochure** **![IMG_1202](https://www.omnichannelconsulting.com.au/hs-fs/hubfs/IMG_1202.jpg?width=270&height=360&name=IMG_1202.jpg)**Love BUDS extended their customer focus beyond the booth itself. Their brochure exemplified their commitment to segmentation. - - It started with a consumer demand highlight, immediately grabbing attention. - Here's the genius part: The brochure included QR codes! - These codes directed chefs to specific resources based on their buying stage – whether it was early information gathering, sample requests for menu trials, or in-depth product details. Each separate landing page can add the touchpoint to a contact profile and initiate a workflow of personalised content via email, search and social media.  **Don't Forget the Advocates** **![LB flyer 24 advocate links](https://www.omnichannelconsulting.com.au/hs-fs/hubfs/LB%20flyer%2024%20advocate%20links.jpg?width=271&height=362&name=LB%20flyer%2024%20advocate%20links.jpg)**Love BUDS understands the power of brand advocates. Their brochure included an easy logo download option, making it effortless for restaurants featuring Love BUDS to promote them on menus. This fosters a win-win situation: the restaurants gain valuable branding support, and Love BUDS benefits from increased visibility and positive consumer perception. This can also identify loyal end users who may have discovered the brand through wholesale partners. Love BUDS can now build a direct relationship with these end users, offering new product trials and social media collaborations. **The OMNICHANNEL Effect** Love BUDS' approach goes beyond the trade show floor. They position themselves to leverage partnerships with restaurants to amplify their message, supporting contacts with relevant content to help that chefs buying journey to incorporate plant based menu solutions in their business. This customer first approach by [Renee Rogers](https://www.linkedin.com/in/ren%C3%A8e-rogers-1910998a/) (Sales Director) and [Melissa Swinscoe](https://www.linkedin.com/in/melissa-swinscoe-415804160/) (Marketing Manager) empowers [THE AUSSIE PLANT BASED](https://www.linkedin.com/company/aussieplantbased/) company to implement a successful omnichannel strategy, and leverage marketing automation. Providing relevant personalised content to these leads across digital platforms will improve buying journeys, conversion rates and support the field team to prioritise customers that need in-person follow up. Love BUDS' tradeshow execution serves as a blueprint for success. By segmenting their audience and designing experiences to support different stages of the customer journey, they forge meaningful connections and position themselves as a leader in the plant-based foodservice revolution. CONTACT US to discuss your own omnichannel strategy and opportunities   [![FREE CONSULTATION](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/44232674/interactive-157606720048.png)](https://www.omnichannelconsulting.com.au/hs/cta/wi/redirect?encryptedPayload=AVxigLJsdJFnjjtgeEXVEQWxXSdDqDdl2CQiGFZhLS457zJ8RJ%2BYnhLQsehxryX6cmrT%2B13qqJCl0iIRbtKLC6TgP3k19dV%2B73G%2FqGa9GWMszDUQ5lFttceJYjCjiKHJ5V%2BEl9NEAOQWwqrwHQJ0uZYbW%2FRx8rmremMCNIcPSADeugu72MNgo99TYMViAZl3H%2BgMnAxTp3Ar6Q%3D%3D&webInteractiveContentId=157606720048&portalId=44232674) **Let's discuss!** Share your thoughts on customer journey segmentation and its impact on trade show success. FOR MORE TIPS: Read my [previous blog](https://www.omnichannelconsulting.com.au/omnichannel-blog/successfood-tradeshows) to maximise your ROI from tradeshow activations.   Share This: [mailto:replaceme@please.com?&subject=Thought%20you%20might%20like%20this&body=https%3A%2F%2Fwww.omnichannelconsulting.com.au%2Fomnichannel-blog%2Fcustomer-journey-segmentation-love-buds-masterclass-at-foodservice-australia](mailto:replaceme@please.com?&subject=Thought%20you%20might%20like%20this&body=https%3A%2F%2Fwww.omnichannelconsulting.com.au%2Fomnichannel-blog%2Fcustomer-journey-segmentation-love-buds-masterclass-at-foodservice-australia) ### Featured Articles ### Categories - [Case Study (2)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/case-study) - [Foodservice Marketing (2)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/foodservice-marketing) - [Hubspot (1)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/hubspot) - [Lead Generation (4)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/lead-generation) - [Learnings (4)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/learnings) - [OmniChannel (6)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/omnichannel) - [Ralph Lauren (1)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/ralph-lauren) - [Social Media (1)](https://www.omnichannelconsulting.com.au/omnichannel-blog/tag/social-media) - - - - [mailto:davidwingate01@gmail.com](mailto:davidwingate01@gmail.com) Box Hill, Victoria, 3128 © 2026 [OmniChannel Consulting](https://www.omnichannelconsulting.com.au/-temporary-slug-b488f8f6-6f59-464d-88a1-3dea1270e0f0) All rights reserved - [Privacy Policy](https://www.omnichannelconsulting.com.au/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Omnichannel Consulting", "url" : "https://www.omnichannelconsulting.com.au/omnichannel-blog/author/omnichannel-consulting" }, "dateModified" : "2024-05-27T10:40:19.180Z", "datePublished" : "2024-05-27T04:33:06.000Z", "headline" : "Customer Journey Segmentation: Love BUDS Masterclass at Foodservice Australia", "image" : [ "https://www.omnichannelconsulting.com.au/hubfs/image-png-May-27-2024-05-41-16-2443-AM.png" ], "mainEntityOfPage" : { "@id" : "https://www.omnichannelconsulting.com.au/omnichannel-blog/customer-journey-segmentation-love-buds-masterclass-at-foodservice-australia", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.omnichannelconsulting.com.au/hubfs/Omnichannel_logo_black%202kx2k-1.png" }, "name" : "OmniChannel Consulting" } } ```