AN OMNICHANNEL APPROACH 

We partner with customer centric brands who care about building a relationship with the end consumer of their products. 

Every business is unique, and requires a unique marketing strategy.

We take the time to understand our clients' needs, goals, and target audience, in order to create a customised plan that delivers results.

Over 25 years we have recognised the power to break down silos internally and in the way we nurture customers (across media) through their buying journey.  

We are your strategic marketing partner to  empower you to audit your performance, leverage your data and insights to increase the effectiveness of your creative marketing campaigns.

An integrated marketing approach provides a consistent and progressive brand experience for a customer in each touchpoint across email, social, digital ads, your sales teams and instore.

Leveraging the data in digital marketing improves targeting and tracking to sequence relevant content for their buying stage. It can also provide new ROI transparency and customer journey insights.

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Meet the Founder & Director 

Hi, I'm David, an experienced marketing and sales strategist, leader and mentor.

With over 25 years of marketing experience in top tier FMCG corporates, I have personally launched over 100 products and had the opportunity to be a part of business transformations to become more customer centric and double profitability within 3 years.

​I love new experiences which has lead to a broad career across categories and channels including retail, foodservice, P&C, pharmaceuticals, kids gaming and into the world of e-commerce and digital marketing.

My philosophy is that big brands are channel agnostic and a brand should develop a relationship with the end consumer.

Digital marketing empowers brands to engage with end users like never before while they discover, consume and revisit our brands, as part of an omnichannel approach.  

I fuse commercial marketing strategy with grassroots executional tactics to provide practical plans to significantly increase efficiency and make budgets go further.

The last 2 decades of training and experience has honed my talent to identify buying journeys, segments, touchpoints and providing strategic, analytical, and digital marketing expertise to maximise commercial performance. 

It brings me joy to add the strategic and executional insight to help brands connect with their audience and deliver real ROI.

​PROFESSIONAL WORK

  • 21 years Corporate Marketing experience including @ Unilever, Kellogg, Alphapharm, Heinz, and Oceanspray. Read more on LinkedIn

  • 4 years Hubspot lead, OmniChannel and digital marketing at Lakanto Australia.

  • Founded OmniChannel Consulting in late 2023, to share my expertise with brands who are ready to embrace digital marketing. 

 

David Wingate - Omni Channel Consulting

Every Brand is unique.
 
Let us understand your business goals to review if we can help.

Leveraging 25 years' experience with some iconic brands

Categories: food, personal and homecare categories in Global FMCG

Channels: Retail, Pharmacy, Export, Foodservice, Petrol and Convenience and E-commerce

Project work in transport and kids marketing in food, toys and gaming markets.

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The Team

A family business.

 

David Wingate_ customer jouney expert

David Wingate

Digital Marketing & the Customer Journey

25 years of FMCG sales and marketing experience unlocking the customer journey touchpoint. Your strategic partner to unlock and simplify the power of CRM and digital marketing.

Kylie & Al

Kylie Sando

Services Marketing & LinkedIn Expert

A supermum with a creative flair. She is our mentor for design and services marketing, LinkedIn strategy. With over 20 years' experience in business development and services marketing she understands the B2B customer journey.