Why work with a Hubspot Partner?

When I decided to become a Hubspot Provider, I was drawn to the platform's comprehensive tools and how intuitive it is to use, helping businesses thrive in today's competitive market, without needing an inhouse CRM specialist.

This blog explains what Hubspot is and the benefits of integrating your online and offline campaigns to provide automated marketing, reporting and data based insights, empowering you to focus on the strategy and product development.

Marketing automation based on cross channel activity tracking transforms your ability to provide relevant customised content on scale, at the right time and in the format and channel your ideal customers prefer (Search, social, email, website, video)

What is Hubspot?

To embrace an Omnichannel approach a CRM platform is an important infrastructure decision, to track your customer touchpoints across media channels and create marketing automation workflows. The software supports sales, customer service and marketing functions.

From its user-friendly interface to its powerful marketing automation capabilities, Hubspot offers a wide range of benefits for your business. You can streamline your marketing efforts, track your performance effectively, and ultimately drive more leads and sales.

Whether you are a small startup or a well-established corporation, partnering with a Hubspot Provider can take your business to the next level and maximize your growth potential.

A hubspot partner leverages thousands of hours of training and knowledge of market best practice to help you set up the automation, reporting and workflows. This reduces the learning curve so you can start seeing the benefits of an omnichannel approach earlier.

What is a HubSpot Partner?

HubSpot partners are certified agencies or individuals who are experts in the HubSpot platform. They go beyond simply recommending software; they offer strategic guidance, implementation support, and ongoing optimization to ensure you get the most out of your HubSpot investment.

So, how can a HubSpot partner specifically benefit an FMCG brand owner?

Here are some key services they can provide:

• Attract Loyal Customers: Craft targeted content campaigns, optimize your website for search engines, and engage on social media to attract qualified B2B and consumer leads who are interested in your food and beverage products.
• Nurture Relationships: Convert website visitors into leads and nurture them through the sales funnel with personalized email marketing automation, keeping your brand top-of-mind.
• Empower Your Sales Team: Equip your sales team with the tools and workflows they need to close deals faster and exceed sales targets.
• Gain Customer Insights: Manage all your customer interactions in a single platform, providing valuable insights into customer behaviour and preferences, allowing you to tailor your marketing and sales strategies for better results.
• Streamline Workflows: Automate repetitive tasks and marketing campaigns, freeing up your team's time to focus on creative marketing initiatives and building stronger customer relationships.
• Craft a Compelling Brand Story: Develop a user-friendly and visually appealing website that showcases your brand story and entices potential customers to explore your products.
• Measure Success: Track the performance of your marketing and sales efforts with detailed automated reports and analytics, allowing you to constantly optimize your strategy and maximize your return on investment (ROI).

Beyond the features, here are some additional benefits of working with a HubSpot partner:

• Industry Expertise: Many partners specialize in select industries and understand the specific challenges and opportunities you face, such as reaching target audiences, building brand loyalty, and navigating ever-changing consumer trends. OmniChannel Consulting has 25years of specialisation in FMCG (foodservice, retail and e-commerce).
• Strategic Guidance: They'll work collaboratively with you to develop a data-driven marketing and sales strategy aligned with your overall business goals, helping you achieve sustainable growth.
• Ongoing Support: They'll provide ongoing support and training to ensure your team is equipped to leverage the HubSpot platform effectively.

In today's competitive landscape, a HubSpot partner can be an invaluable asset for any FMCG brand owner looking to win over consumers and achieve long-term success. By leveraging their expertise and the power of the HubSpot platform, you can attract more qualified leads, close more deals, build stronger customer relationships, and ultimately, watch your brand flourish.

Ready to take your FMCG brand to the next level?

Contact us to discuss your goals and organise a review of current reporting, integration, audience targeting and marketing automation.

If you already have Salesforce or Hubspot in place, but not looked at the reporting dashboard this month... you are leaving customer insight and revenue on the table.